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John Totaro is a leading public relations professional with more than 20 years of experience concentrated in sports, cable television, entertainment, publishing and new media. In January, 2001 he formed Totaro Communications, an independent public relations corporate communications consultancy that gives clients the benefit of broad expertise in a customized, solution-based environment, with focused practical strategies and personal touch implementation. Totaro Communications provides the research and guidance to help clients break through the media clutter in the short term, while setting a firm groundwork for stable, positive, ongoing public communications and long-term media presence.

We analyze clients’ communications history, needs, issues and problems and present innovative approaches, specifically devised to support clients’ overall business sales and marketing goals. An added advantage is flexibility, bringing in PR and/or marketing specialists and working in conjunction with other agencies.

Totaro Communications clients have included: Pole Position Raceway, a new indoor go-karting facility in Jersey City; FourthWall Media; WISE (Women In Sports and Events); Arts To Grow, a non-profit that helps develop arts programs for inner city kids; The Churchill Cup, an international rugby tournament; Artist Susan Shaw; iNDEMAND NETWORKS; Authors: John Hanc (The Coolest Race On Earth: Mud, Madmen, Grannies and Glaciers at the Antarctica Marathon) and Kathryn Mayer (Collaborative Competition: A Woman’s Guide to Succeeding by Competing.); The New York Road Runners Club (ING New York City Marathon); The Outdoor Life Network (now Versus); Court TV; TNN (now Spike Network); Zodiac Gaming, a company that develops games for digital set-top boxes; The Greatest Game Inc., a program of the Thoroughbred Owners Association; Zoom Culture, a digital media company; The Anti-Defamation League; Xtend Networks, a tech company that provides extra bandwidth to cable companies; Alopa Network, a company that provides infrastructure software for the broadband industry; Eagle Rock Internationals’ series of benefit concerts, including a concert of NYC’s finest subway performers at Avery Fisher Hall which garnered national print and electronic media attention such as the Today Show, CBS Sunday Morning, and the New York Times.

Additionally, John has worked for Catalyst Public Relations as a consultant on its agency accounts such as: Town Sports International (New York Sports Clubs) XM Radio, ESPN.Com, VERSUS Television, The Miami Project, The National Football Foundation’s Play It Smart Program and RBS (Royal Bank of Scotland) among others.

Prior to becoming an independent consultant, Totaro spent nearly 15 years on the agency side as general manager of Lapin East/West Public Relations and senior vice president of account services in the New York Office of the Rasky/Baerlein Group.