We develop and execute PR programs that are designed to meet the specific needs of our clients. We listen to what our clients are looking to accomplish, advise them on the best methods, strategies and tactics and work with them every step of the way to maximize the desired results with the goal of reaching the target audience. The campaigns are consistent with the strategies and within the framework of the budget.
In an ever-changing media landscape we consistently leverage our existing media contacts to get the desired results for clients and are constantly securing new media contacts. We know how the media works and what they cover. We become a source for the media in addition to having them be sources for us. We are well-versed in industry contact and search tools such as Cision, Google, Technorati, etc.
The client/agency relationship is a partnership. We listen, advise and inform. Our clients need to know what is working, what is not working, and what is happening in the industry in which they work. We help our clients become smarter. Regular progress reports and timelines are provided.
We provide a wide scope of crisp, concise and targeted writing to include: press releases, bios, blog entries, web copy, media advisories, pitch letters, message points and more.
We have the capabilities to conduct in-city tours, satellite tours and radio tours for our clients.
We work with partners to secure appropriate spokespeople for our clients within the framework of the allocated budget.
We provide clients with expert guidance to maximize effectiveness in presenting the right image and delivering the desired message when conducting media interviews.
We have capabilities and resources to develop and implement targeted social media strategies across all platforms.